Course Syllabus
Module 1: Foundations of E-Commerce in India
- Marketplace Overview: Differences between Amazon, Flipkart, and Meesho.
- Legal Essentials: Understanding GST requirements, PAN, and bank account setup.
- Business Models: Comparison of Private Label (Your Brand) vs. Reselling.
- The Profit Equation: Calculating referral fees, closing fees, and shipping costs.
Module 2: High-Demand Product Research
- Finding "Winning" Products: Spotting trends using marketplace "Best Seller" ranks.
- Sourcing Strategies: How to find reliable suppliers (local and national).
- AI Tool Integration: Using AI to analyze market gaps and consumer demand patterns.
Module 3: Listing Optimization & AI Branding
- Catalogue Management: Step-by-step product listing on Amazon, Flipkart, and Meesho.
- AI Copywriting: Using AI to generate SEO-rich titles, bullet points, and descriptions.
- AI Visuals: Creating professional 4K product photos using AI background removal and lifestyle generators.
- Keyword Mastery: Finding high-volume search terms to rank on Page 1.
Module 4: Logistics, Fulfillment & Operations
- Shipping Models: FBA (Amazon), Flipkart Assured, and Meesho Self-Ship vs. Next-Day Dispatch.
- Packaging Standards: How to pack items to prevent damage and brand your business.
- The "Return" Problem: Strategies to minimize RTO (Return to Origin) and manage customer disputes.
Module 5: Marketing & Scaling Your Sales
- Advertising: Setting up basic PPC (Pay-Per-Click) campaigns and sponsored ads.
- Review Management: Ethically building social proof and 5-star ratings.
- AI Customer Support: Using AI to handle customer queries and analyze feedback.
- Expansion: Moving from marketplaces to your own WordPress/WooCommerce store.
Learning Outcomes:
- Launch your own seller account on 3 major platforms.
- Use AI tools to reduce manual work by 70%.
- Independently manage stock, pricing, and shipping.
Contact for Enrollment: 9548477274 Visit: www.mssks.in
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